Top of The News
by Thom Forbes
The BioPharma unit, part of GE Life Sciences, makes instruments and software that support the research and development of pharmaceuticals. Read the whole story
HEALTH AND BEAUTY AIDS
by P.J. Bednarski
Toothbrush requires an app that monitors your brushing techniques and suggests improvements with "personalized coaching." Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Brand consideration has moved 11 percentage points in the past nine months, Mazda CMO Dino Bernacchi tells MediaPost. Read the whole story
HOME GOODS
by Sarah Mahoney
The company's losses nearly doubled to $143.8 million, and analysts wonder if it can keep up its "more advertising, fewer profits" game. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The digital-only video is an "In Memoriam" for deductions that filers have to say goodbye to this year. Read the whole story
BEVERAGES
by Karlene Lukovitz
Strawberry lemonade-flavored lager, being released in time for spring break, is positioned as "all-day refreshment" for "epic," story-generating days with friends. Read the whole story
SPORTS
by Tanya Gazdik
Former Prince CEO Mike Ballardie will lead the new company, which also recently hired Israel tennis star Adi Spiegelman as a model. Read the whole story
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by Ray Schultz
One report shows that 83% of companies have been victimized by phishing attacks. Another shows that high confidence levels are misplaced. Read the whole story
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by Larissa Faw
The "Where Flavor Gets Its Wings" creative showcases Wingstop's 11 flavor offerings. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sixty-one percent of consumers surveyed in a Loyalty Barometer Report say that "surprise" rewards with offers or gifts are the most important way a … Read the whole story