Forrester predicts smartphones will influence 32% of offline retail sales in the U.S., which means retailers "must now meld the physical and digital worlds." Read the whole story

"Millennials place more value and prefer to support companies that are altruistic and socially responsible," FirstBank's Gordon Banks tells "Marketing Daily." Read the whole story

AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility. Read the whole story

Ever since there was something called "interactivity," one of its highest goals was to make it easy for consumers to order pizza. Read the whole story

Kint is CEO of Digital Content Next, a nonprofit trade organization that plays a strategic role working on behalf of digital content companies. Read the whole story

Lee's "Impact" spot is narrated by Robinson's daughter Sharon to highlight the historic moment in 1947 when baseball legend first walked onto Ebbets Field. Read the whole story

The venture intends to develop new in-stadium mobile features and work with game developers to create NFL-themed games powered by 5G. Read the whole story

The AR feature, created by Zappar, provides two different basketball experiences in the mobile menu. Read the whole story

A WordStream poll analyzed where brands invest their ad budgets, from Google and Bing to Pinterest and Facebook, and examined how many will spend … Read the whole story

That was one takeaway from a Tuesday session on diversity at the 4As conference in Washington. Read the whole story