Top of The News
by Thom Forbes
If will launch the caffeine-infused Coca-Cola Plus Coffee in 25 overseas markets by the end of 2019. Read the whole story
MOBILE
by P.J. Bednarski
Since 2016, BBM consumer service has been operated by Indonesian company Emtek, which tried to make it more of a social media outlet. Read the whole story
COMMENTARY
by Karlene Lukovitz
Troubled Kraft Heinz tapped AB InBev's former marketing chief, and marketing investments are paying off at PepsiCo, Unilever, among others. Read the whole story
HOSPITALITY
by Tanya Gazdik
Wyndham's research has shown that nearly 45% of consumers "feel better" about an endorsed brand. Read the whole story
RETAIL
by Sarah Mahoney
Kohl's, expanding its partnership with Amazon, will now sell Amazon tech products in 200 stores. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The digital automotive marketplace is going beyond traditional dollar donations and is committing up to $1 million of media. Read the whole story
COMMENTARY
by Alan Hart
Dial shares his perspective on what exactly empathy is, how it can benefit businesses, and the implications for its use in artificial intelligence. Read the whole story
by Larissa Faw
On GoBackToAfrica.com, African-American travelers can see themselves represented with positive images set in each one of Africa's 54 countries. Read the whole story
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by Steve McClellan
The campaign features a number of celebrities with their own stories to tell, including LL Cool J, Mary J. Blige, Salt-N-Pepa and Jordin Sparks. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Multichannel campaigns pull better results all the way around than single ones, Omnisend finds in a study. Read the whole story