Top of The News
by Thom Forbes
Observers remembered both its promising youth as well as the many unendearing traits it developed on the path to its demise. Read the whole story
RETAIL
by Sarah Mahoney
Sephora's recent gaffe highlights just how fast incidents in a single store can inflict widespread brand damage. Read the whole story
AIRLINES
by Tanya Gazdik
SkyMiles members can now earn one mile per dollar spent on tickets for concerts, games or theatre events in the U.S. and Canada. Read the whole story
COMMENTARY
by Karlene Lukovitz
Jeff Harmening is driving results with a stress on consumer marketing, as well as new products, portfolio change, and cross-channel distribution. Read the whole story
MOBILE
by P.J. Bednarski
"[Unchanging] customer satisfaction with mobile devices is the result of high expectations combined with a lack of innovation in the industry," notes a report. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Pennzoil North America Marketing Manager Bobbie Baird gave "Marketing Daily" a sneak peek of the video, which launches June 5. Read the whole story
COMMENTARY
by Alan Hart
The partnership economy is the formation of alliances with businesses and individuals that have a trusted relationship with customers you want to acquire. Read the whole story
by Chuck Martin
The number of smartphones shipped will reach 1.35 billion, with the decrease attributed to uncertainties relating U.S. and China trade talks. Read the whole story
by Larissa Faw
After last year's stunt transforming IHOP into IHOb to promote its burgers, the chain is continuing the message by calling its burgers "pancakes." Read the whole story
by Larissa Faw
The $8 million 2019 media buy, spearheaded by Marcus Thomas, runs across in 17 markets in Ohio and bordering states. Read the whole story