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"The price tag is about 13 times Tableau's revenue, ranking it among the most expensive software deals recently, according to data compiled by Bloomberg." Read the whole story
FOOD#LieLikeAParent social contest is similar in concept to 2017's successful #SwearLikeAMother promo for Kraft Mac & Cheese. Read the whole story
PACKAGED GOODSSurvey says packaging changes reflect consumer demand for more premium products, healthier products and environmentally sustainable packaging. Read the whole story
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And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible. Read the whole story
COMMENTARYInstead of buying a vehicle, people said they would rather clean toilets, attend jury duty, or have an extended conversation with their mother-in-law. Read the whole story
The creative, developed with Sterling-Rice Group, suggests Ertz's action-filled performance is fueled by her almond consumption. Read the whole story
COMMENTARYIt's taken some time, but augmented reality is finally being used for some practical applications. Read the whole story
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The study shows over 60% of brands measure creative. But based on what? Are they really tracking response? Read the whole story
That's according to a report from the CMO Council and Worldwide Partners that surveyed 350 marketing leaders. Read the whole story
