Top of The News
by Thom Forbes
"The price tag is about 13 times Tableau's revenue, ranking it among the most expensive software deals recently, according to data compiled by Bloomberg." Read the whole story
FOOD
by Karlene Lukovitz
#LieLikeAParent social contest is similar in concept to 2017's successful #SwearLikeAMother promo for Kraft Mac & Cheese. Read the whole story
PACKAGED GOODS
by P.J. Bednarski
Survey says packaging changes reflect consumer demand for more premium products, healthier products and environmentally sustainable packaging. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Instead of buying a vehicle, people said they would rather clean toilets, attend jury duty, or have an extended conversation with their mother-in-law. Read the whole story
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by Larissa Faw
The creative, developed with Sterling-Rice Group, suggests Ertz's action-filled performance is fueled by her almond consumption. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's taken some time, but augmented reality is finally being used for some practical applications. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The study shows over 60% of brands measure creative. But based on what? Are they really tracking response? Read the whole story
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by Steve McClellan
That's according to a report from the CMO Council and Worldwide Partners that surveyed 350 marketing leaders. Read the whole story