Top of The News
by Thom Forbes
Rometty "leaves on a recent high note, days after IBM reported its first revenue growth in six quarters, but... the turnaround she began remains a work in progress." Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
P&G's one-minute interactive ad, called "When We Come Together," will let viewers guide the action by voting online. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
As part of the digital and social media marketing push surrounding the spot, GMC will take over the YouTube homepage masthead on Jan. 31. Read the whole story
FOOD
by Steve Ellwanger
The campaign promotes snack "individualism," with a target audience that skews younger than some past Farm Rich campaigns. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Creators with smaller followings tend to have more authentic audiences and are connecting with dedicated and engaged users, according to CreatorIQ. Read the whole story
by Joe Mandese
The finding likely reflects the dramatic shift toward "in-housing" in recent years due to advances in ad tech and databases. Read the whole story
by Chuck Martin
The overall decline was due partly to weaker shipments in China, while consumers there await less expensive 5G handsets to hit the market. Read the whole story
by Larissa Faw
The "Famous Visitors" creative supports the retailer's Pickup service by showing 12 well-known movie characters receiving their orders from Walmart clerks. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms lack an operational strategy for optimizing their marketing stacks. But they are working on it, Ascend2 reports. Read the whole story