Top of The News
by Thom Forbes
J.Crew is the "first big retailer to fail during the pandemic," says one report, but others like Neiman Marcus and J.C. Penney may follow. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1. Read the whole story
OTC
by P.J. Bednarski
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring an oversized "M" and the bold slogan, "Live Life M-Powered." Read the whole story
HOLIDAY
by Sarah Mahoney
While much of America won't be taking Mom out for brunch, new research indicates emotional connections may be off the charts. Read the whole story
TOURISM
by Tanya Gazdik
The group created a 45-second video that shows how "the spirit of travel moves America forward" and will "help rebuild our economy." Read the whole story
COMMENTARY
by Steve Ellwanger
"Where we differentiate first and foremost is speed to market. We're creating brands in months when often it takes [larger companies] years," says company … Read the whole story
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by Richard Whitman, Columnist
Miami-based Outform is out with a new temperature reading device for the retail sector. All part of the new normal, I guess. Read the whole story
by Larissa Faw
The campaign will appear on social channels including Instagram, Facebook and YouTube and is supported through programmatic media buys that also include banners. Read the whole story
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by Ray Schultz
Most firms are succeeding with their data strategies despite hurdles, Ascend2 reports. Read the whole story
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by Steve McClellan
Campaign is anchored by free online directory of local restaurants letting customers know where they can get takeout and delivery. Read the whole story