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J.Crew is the "first big retailer to fail during the pandemic," says one report, but others like Neiman Marcus and J.C. Penney may follow. Read the whole story
AUTOMOTIVEThe top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1. Read the whole story
OTCOver-the-counter menstrual pain reliever now being repackaged in bright colors, featuring an oversized "M" and the bold slogan, "Live Life M-Powered." Read the whole story
HOLIDAYWhile much of America won't be taking Mom out for brunch, new research indicates emotional connections may be off the charts. Read the whole story
TOURISMThe group created a 45-second video that shows how "the spirit of travel moves America forward" and will "help rebuild our economy." Read the whole story
COMMENTARY"Where we differentiate first and foremost is speed to market. We're creating brands in months when often it takes [larger companies] years," says company … Read the whole story
Miami-based Outform is out with a new temperature reading device for the retail sector. All part of the new normal, I guess. Read the whole story
The campaign will appear on social channels including Instagram, Facebook and YouTube and is supported through programmatic media buys that also include banners. Read the whole story
Most firms are succeeding with their data strategies despite hurdles, Ascend2 reports. Read the whole story
Campaign is anchored by free online directory of local restaurants letting customers know where they can get takeout and delivery. Read the whole story
