Top of The News
by Thom Forbes
TJ said labeling Chinese food "Trader Ming's" was "rooted in a lighthearted attempt at inclusiveness," but now recognizes it may "have the opposite effect." Read the whole story
RETAIL
by Sarah Mahoney
To take the pressure off retail workers, many retailers are issuing national policies, bypassing often confusing guidance from state and local governments. Read the whole story
by P.J. Bednarski
Crayola has joined with apparel company Supara Group to offer the Crayola SchoolMaskPack for kids who may be returning to school (possibly) next month. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patrick Cantlay by his father. Read the whole story
COMMENTARY
by Steve Ellwanger
The duo talk about the origin of their patent-pending blend of trademarked Jitterless Coffee, and their hopes for retail distribution. Read the whole story
by Larissa Faw
The campaign builds introduces Goldie & Mo, two characters designed to become social media conversation starters. Read the whole story
by Melynda Fuller
Upcoming events will each offer online attendees a fully immersive experience, with the goal of mirroring a real-life version. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations. Read the whole story
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by Richard Whitman, Columnist
Forsman & Bodenfors commissioned a study of 100 senior brand managers and how they assessed their brands' messaging during the pandemic. Read the whole story