Top of The News
by Sarah Mahoney
The retailer is highlighting products made for this market, including Honey Baby Naturals, Siete Foods, Cafe Don Francisco and Lil Libros. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Joy Falotico, who has had the arduous dual role of president of Lincoln and CMO of Ford, will now focus solely on Lincoln. Read the whole story
CAUSE-RELATED
by Steve Ellwanger
The pro bono effort from Edelman not-so-subtly challenges brands to expand their support of elite athletes to those with intellectual disabilities. Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
Partnerships between CPG cleaning companies and nationwide chains abound in these germ-conscious days. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The vehicle's target is "less focused on long-term goals and more focused on individual happiness," Hyundai CMO Angela Zepeda tells "Marketing Daily." Read the whole story
by Joe Mandese
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media. Read the whole story
by Larissa Faw
Digitas, VMLY&R, Finsbury, and Giant Spoon are donating services to help launch Project Healthy Minds. Read the whole story
COMMENTARY
by Rebecca Armstrong, Op-Ed Contributor
The modern consumer spends way too long mired down in the middle of the purchase process. Read the whole story
COMMENTARY
by
It's a necessary step to foster innovation and support revenue growth amid declines in print readership and advertising. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. Read the whole story