Top of The News
by Sarah Mahoney
Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The partnership also includes Buick vehicle placements into Hello Sunshine TV and film projects. Read the whole story
BEER
by P.J. Bednarski
"I'll lay here all day if I have to, for the rivers," says a woman vegging on a raft, seltzer can in hand. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Daveed Diggs "has a "multi-faceted, yet relatable personality," which is a good fit for the brand, says Infiniti's Jeff Pope. Read the whole story
COMMENTARY
by Steve Ellwanger
Company founder Sarah Ribner explains why recycled plastic is better than glass or paper for packaging. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Every marketer wants to crack the code on younger demos and the ways that digital entitlement has shaped Millennials and Gens Y/Z. But not … Read the whole story
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by Ray Schultz
Most older consumers plan to participate, an increase over last year, Allocadia reports. Read the whole story
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by Ray Schultz
The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
We need more moments when an investigation -- or dogged determination -- transforms the public's knowledge of something profoundly important. Read the whole story
COMMENTARY
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Having a rich patron willing to lose money on a project can be a plus. It works right up to the moment when a … Read the whole story
by Larissa Faw
The methodology will be introduced at the IPA's Effworks Global conference on Oct.15, using data from previous IPA Effectiveness Awards winners. Read the whole story