Top of The News
by Sarah Mahoney
Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketing experience, including stints at Ulta Beauty and Target. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Witherspoon's responsibilities include marketing communications, enhancing brand value, customer trust and product marketing. Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last." Read the whole story
FOOD
by Steve Ellwanger
CPG brand Banza is venturing from store shelves to frozen food aisle with launch of chickpea-based pizzas and largest marketing push to date. Read the whole story
by Joe Mandese
As painful as the attacks and the boycott were, they put heat under Facebook to accelerate steps to clean up its act, said Everson. Read the whole story
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by Ray Schultz
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. Read the whole story
COMMENTARY
by Karlene Lukovitz
Brands will have unprecedented opportunities to create immersive experiences, but consistency is likely to be a challenge in the short term, says this digital … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit. Read the whole story
COMMENTARY
by Shane Wolfsmith, Op-Ed Contributor
As good partners, the responsibility to advocate for inclusivity and elevate equity in our clients' brands and their marketing efforts often falls on us. Read the whole story