Top of The News
by Tanya Gazdik
The new logo, created in-house, features a lower case "gm" with the "m" meant to resemble an electrical outlet, says GM's Deborarh Wahl. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The decision was based on marketing priorities and the timing of upcoming vehicle launches, according to the automaker. Read the whole story
PERSONNEL
by Sarah Mahoney
CVS has tapped Michelle Peluso, formerly IBM's CMO, as its first-ever chief customer officer. Read the whole story
COMMENTARY
by Steve Ellwanger
General Mills is aiding cereal-to-snacking crossover with new bars from Kellogg made with Froot Loops or Frosted Flakes. Read the whole story
BEVERAGES
by P.J. Bednarski
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starting Jan. 18. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fun, mythical story" of the vehicle's origin. Read the whole story
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by Ray Schultz
Consumers are turned off by content that evokes sadness, fear and anger, Allocadia reports. Read the whole story
by Steve McClellan
The new campaign, developed by San-Francisco-based agency Erich & Kallman, features a toy-like jolly rancher. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. Read the whole story
by Joe Mandese
After years of public outcry and outrageous and incendiary tweets, Twitter has finally suspended @realDonaldTrump's account -- permanently. "After close review of recent tweets … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report. Read the whole story