Top of The News
by Sarah Mahoney
Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. Read the whole story
ENTERTAINMENT
by P.J. Bednarski
FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets. Read the whole story
COMMENTARY
by Steve Ellwanger
CEO: Conagra is experiencing "the acceleration of product trial that in normal times would take years and hundreds of millions of dollars." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The online video series shines a light on individuals at the pinnacle of their respective fields. Read the whole story
AIRLINES
by Tanya Gazdik
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. Read the whole story
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by Ray Schultz
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports. Read the whole story
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by Richard Whitman, Columnist
Sources noted the company's plans for review a year ago were shelved, due to the pandemic. Read the whole story
COMMENTARY
by Christa Carone, Op-Ed Contributor
I watched the well-executed (and peaceful, thank goodness) ceremonies through the lens of both a proud American and a creatively curious marketer. Read the whole story