Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. Read the whole story
FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets. Read the whole story
CEO: Conagra is experiencing "the acceleration of product trial that in normal times would take years and hundreds of millions of dollars." Read the whole story
The online video series shines a light on individuals at the pinnacle of their respective fields. Read the whole story
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. Read the whole story
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. Read the whole story
Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. Read the whole story
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports. Read the whole story
Sources noted the company's plans for review a year ago were shelved, due to the pandemic. Read the whole story
I watched the well-executed (and peaceful, thank goodness) ceremonies through the lens of both a proud American and a creatively curious marketer. Read the whole story