Top of The News
by P.J. Bednarski
Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no. Read the whole story
RETAIL
by Sarah Mahoney
A Valentine's Day sweepstakes called "Night of Lowemance" gave couples the chance to win a romantic splash-painting date night. Read the whole story
TRANSPORTATION
by Tanya Gazdik
Underserved and vulnerable communities are facing transportation barriers that deny them fair access to the vaccine, according to Uber. Read the whole story
BEVERAGES
by Steve Ellwanger
Animals in the wild don't have to eat meat to become muscly "beasts" --- and neither do uber athletes Aly Raisman and Michael Phelps. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at various Powdr locations. Read the whole story
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by Ray Schultz
Duggal joins Zenreach after serving as chief product officer at Affinity. Read the whole story
by Ray Schultz
Publisher joins Meredith, which last year launched its Data Studio. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Data lakes can help marketers identify consumers across devices and channels, Viant contends, in a white paper released Wednesday. Read the whole story
by Ray Schultz
The $17.25 per share deal is 21% higher than the $14.25 offered previously. Included are The Chicago Tribune and New York Daily News. Read the whole story
COMMENTARY
by Jonathan Conway, Op-Ed Contributor
There's a preconceived notion that out-of-home (OOH) media, while proven as a brand-building channel, has little role to play at the business end of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. Read the whole story