Top of The News
by Sarah Mahoney
Called "What we value most shouldn't cost more," campaign is the first from Cara Sylvester, Target's new chief marketing officer. Read the whole story
TRENDS
by Steve Ellwanger
Gen Z is also "keenly aware of product packaging and the messages it sends. Don't tout sustainability and then use multiple layers of plastic." Read the whole story
WINE
by Les Luchter
Sales of Grazia by Onehope will support Project Zero, which aims to preserve the world's oceans. Read the whole story
TRAVEL
by Tanya Gazdik
The spot debuted Tuesday night on "The Voice" season finale and was introduced by John Legend, who is also featured in the spot. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"The activation is fun because it visually shows how easy it is to park our new Mini," Mini's Rah Mahtani tells "Marketing Daily." Read the whole story
by Ray Schultz
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. Read the whole story
by Ray Schultz
Staff conducted a year-long review in the wake of the George Floyd killing, and made several suggestions, which were followed. Read the whole story
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by Ray Schultz
The product is available for Microsoft Outlook on the web, and will be added for Outlook desktop. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copper reports. Read the whole story
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by Richard Whitman, Columnist
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying … Read the whole story