Top of The News
by Sarah Mahoney
The TV spot focuses on a family watching a backyard movie. Digital ads offer simple prompts, like "practice your presentation...outside." Read the whole story
ALCOHOL
by Les Luchter
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Dodge and The Lego Group are pairing up for a second Lego Speed Champions collaboration. Read the whole story
by Ray Schultz
Most are nervous about online data security. And they support Apple's transparency moves. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Why don't I feel more elated that Facebook has decided to end its "newsworthiness" exemption to moderating politicians' posts? Read the whole story
COMMENTARY
by Ben Kunz
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. Read the whole story
COMMENTARY
by Steve Ellwanger
The pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. Read the whole story
by Richard Whitman, Columnist
The use of alien emojis in ad copy jumped 125% in the first half of the year, while references to UFOs jumped 157%, according … Read the whole story