Top of The News
by Sarah Mahoney
Offering a perk helps generate buzz and drives more customers to a brand, notes Cyrus Massoumi, founder and CEO of healthcare tech company Dr. B. Read the whole story
ALCOHOL
by Les Luchter
Giveaway promotions from craft wine brand The Federalist and hard seltzer brand Spindrift Spiked make good use of summery themes. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"While digital was important before the pandemic, it is truly at the forefront of everything we do today," Citi's Mary Hines tells "Marketing Daily." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Kelly is working closely with Nissan CMO Allyson Witherspoon on integrating DEI with marketing strategy. Read the whole story
COMMENTARY
by Steve Ellwanger
Brands big and small had to pivot "as soon as they launched because of the pandemic, which is a credit to the agility of … Read the whole story
by Ray Schultz
VTDigger's new CRO Jim Lehnhoff saw gaps in the site's programmatic strategy and brought in Hashtag Labs to help. Read the whole story
by Ray Schultz
The mistake has prompted much humor on the internet. And guess who's to blame? Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." Read the whole story
COMMENTARY
by Joe Mandese
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Experts say Apple's new iOS protections will change the way email senders operate. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Algorithms are like little kids. They take everything literally, so you have to be extremely careful with the instructions you provide. Read the whole story