Top of The News
by Sarah Mahoney
Ahead of its annual Anniversary Sale, the retailer's latest survey validates some of the COVID-19 tactics it adopted, like educational salespeople videos. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The creation of the position illustrates Ford's commitment to "staying ahead in protecting and employing customer and company data," company says. Read the whole story
by Steve Ellwanger
The slightly off-color national ad campaign touts the benefits of grass-fed beef to health and wellness seekers in search of better food choices. Read the whole story
SPIRITS
by Les Luchter
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila and Brown-Forman's Tequila Herradura -- have the same theme. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Michael Breed is the new senior vice president of marketing at Brinker International, overseeing Chili's and It's Just Wings. He tells QSR Land what's … Read the whole story
by Ray Schultz
But most consumers will opt out if they receive too many messages from a brand, Simple Texting reports. Read the whole story
by Ray Schultz
Click-to-opens hit 10.4% in the U.S. in December, compared with 9.1% in January. Read the whole story
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by Steve McClellan
The creative, produced and executed by Ronin Advertising, includes social media posts featuring Downtown's "BID Ambassadors." Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers. Read the whole story
by Amy Corr
A study finds that 26% of Generation Z spend five hours or more a day on TikTok, and 18% spend a similar amount of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most shoppers are tired of redeeming points, and will join a paid program if the benefits are right, Clarus Commerce reports. Read the whole story