Top of The News
by Les Luchter
Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones") to promote foods "certified Tumsworthy." Read the whole story
FASHION
by Sarah Mahoney
Beyonce does NOT model swimsuits from Flex Park line from Adidas X Ivy Park, while a reportedly unretouched Selena Gomez DOES, for La'mariette. Read the whole story
FOOD
by Steve Ellwanger
Brand is recognizing parlors as "The Heart Of Fun" and offering them financial assistance in the walkup to National Ice Cream Day, July 18. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. Read the whole story
SPORTS
by Tanya Gazdik
"The Times Square activation provides the perfect earned media moment to complement the targeted, paid media activity," says Formula E's Henry Chilcott. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. Read the whole story
by Ray Schultz
Newsaper is now charging for premium content, although many stories will remain free. Read the whole story
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by Steve McClellan
Atlanta agency Blue Sky created the campaign for Northside Hospital. Read the whole story
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by Ray Schultz
The top digital performers generated 26% revenue growth for the year. But the bottom tier saw a 21% decline, Boostr reports. Read the whole story