Top of The News
by Sarah Mahoney
"We've entered a new era of schooling where traditional back-to-school supplies are fading in favor of tech," according to Deloitte report. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Having the BNWs play key roles in the movie adds "strong emotional value to the communication of these models," says BMW's Jens Thiemer. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Arm & Hammer's "Baking Soda Showdown" sweepstakes invited parents to choose rooms to clean with their kids -- with over half choosing the bathroom. Read the whole story
COMMENTARY
by Steve Ellwanger
Publisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standouts for LGBTQ-sensitive campaigns. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and … Read the whole story
by Amy Corr
Dating app BLK, working with agency Majority, created campaign after recent survey showed 71% of 18- to 24-year-olds did not plan on being vaccinated. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I believe the best value in sports sponsorship is in direct commercial relationships with athletes themselves. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
First-party data has many benefits, one of which is that it is privacy compliant. But you need the right tech stack, Braze and Segment … Read the whole story
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by Steve McClellan
R3 reports net new agency business revenue in the U.S. roughly doubled from January to May of this year, to $544 million, Read the whole story