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New "Plastic-Free Diet" campaign is based on study that shows "average person" ingests about five grams of plastic weekly. Read the whole story
CPGPlastic bottles and cups discarded at Milwaukee and Liverpool stadiums will be recycled into packaging for SC Johnson cleaning products. Read the whole story
FINANCIAL SERVICESBarclays' Tomovich was CMO, MGM Resorts in 2017, when a gunman on the 32nd floor of MGM-owned Mandalay Bay opened fire on a crowd. Read the whole story
APPARELWrangler's effort features a diverse lineup of "everyday people" while Dickies focuses on three charitable groups. Read the whole story
COMMENTARY"With so much focus on mental health, stress and anxiety, people have begun to view our offers -- including fitness --as self-care," says company. Read the whole story
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' Read the whole story
Validity is introducing measurement enhancements to help brands cope with the change. What will the impact be on BIMI? Read the whole story
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. Read the whole story
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LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation. Read the whole story
