Top of The News
by Sarah Mahoney
Consumers seem to be losing interest in this once-novel business model, with just 14% saying they are actively shopping for a product subscription. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The all-electric Silverado pickup truck will debut on Jan. 5 during the opening keynote delivered by GM Chair and CEO Mary Barra. Read the whole story
BEVERAGES
by Les Luchter
Modelo Especiale is "the number one gainer in the industry" and "the number two beer brand in dollar sales," says company's CEO. Read the whole story
FOOD
by Steve Ellwanger
Tillamook-which markets dairy products-is promoting its All For Farmers initiative across a variety of media platforms. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The brand brought in a new agency, Via, to work on the campaign, instead of Plum14, which it has worked with since 2017. Read the whole story
by Todd Wasserman
New ads are designed to inspire people to get back on their feet after nearly two tough years overshadowed by the pandemic. Read the whole story
by Tony Silber
Rock, a 23-year-old Filipino American who lives in Hawaii, rose to fame as a creator on YouTube and Vine. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some observers expected bigger numbers -- but they are big enough, Validity notes in the report. Read the whole story
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by Richard Whitman, Columnist
Shifts include a transformed hotel business, as many have begun to focus on subscriptions versus nightly rates. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
"Field of Dreams" is more than a simple story about family and love of baseball. It's also an analogy for the interaction of product … Read the whole story