Data showed non-Clorox consumers were shopping in places "different from where we were typically selling our products," says company VP. Read the whole story
"People love licensed products, and when done well, they really do help elevate the brand," Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story
Dealing with the pandemic deepened Kohl's ongoing partnerships with companies like Amazon and Sephora. Read the whole story
That's one of three videos in which actors discuss more than 700 chemicals prohibited as ingredients in organic food, farming and textiles. Read the whole story
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. Read the whole story
The new company, dubbed Dotdash Meredith, is expected to reach an unduplicated online audience of about 175 million per month. It will combine Meredith's … Read the whole story
The ad, from Erich & Kallman, takes place in a grade school classroom where kids have high aspirations, and the teacher plays dream killer. Read the whole story
Asking Facebook to provide an accurate reach measure is objectively reasonable. Why then is the company's answer so smarmy? Read the whole story
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. Read the whole story
That's according to a new Horizon Media study polling fan attitudes toward the new rules allowing athletes to cash in or their name, image … Read the whole story