Top of The News
by Les Luchter
With white wine as a key ingredient in its Grey Poupon mustard, it seems natural Kraft Heinz has entered the wine category. Read the whole story
HOLIDAY
by Steve Ellwanger
Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
More than 80% of luxury vehicle owners use Apple products, per Infiniti. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
In a new GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
"We recognize that it is essential to anticipate and respond to shifting consumer needs and preferences," says Nissan's Allyson Witherspoon. Read the whole story
by Karlene Lukovitz
As with its move into games, Netflix sees the ecommerce venture as another way to help support streaming member retention, as well as bring … Read the whole story
by Todd Wasserman
Ad from Havas, Australia, with Aussie actress shows her giving Alexa a command in her native tongue ("bugs, biccies, mushies"), and Alexa understanding this. Read the whole story
by Ray Schultz
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. Read the whole story
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by Steve McClellan
The effort kicks off with a video highlighting real women in STEM who are changing their communities for the better and girls who are … Read the whole story
COMMENTARY
by Linda Dupree
Podcasting will be a billion-dollar advertising medium, and savvy brands will tune in. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey. Read the whole story