Top of The News
by Sarah Mahoney
Head of creative Rego Marquiis discusses the retailer's use of storytelling -- and a doc series on the vaccine he calls the "highlight of my career." Read the whole story
SERVICES
by Tanya Gazdik
USPS is emphasizing that the company has an updated network delivering more packages and gifts this holiday than ever before. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The effort includes broadcast, more than 700 OOH units across nine U.S. cities and the brand's first TikTok campaign. Read the whole story
by Les Luchter
Hyping "The Sex Lives of College Girls," "One Night Stand" pop-ups on 3 college campuses offer an interactive quiz, goodie bags, sweepkstakes entry. Read the whole story
COMMENTARY
by Steve Ellwanger
Debuting earlier this year and already in Walmart, Creamalicious seems to have found the right nexus of product differentiation and genuine storytelling. Read the whole story
by Ray Schultz
The optimal number of words per subject line is three, Omnisend reports. Read the whole story
by Steve McClellan
To highlight the "smarter" side of Kwikset, the team turned to Adam Savage, former co-host of the Discovery Channel show "Mythbusters." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It's more than just saying "We need to understand the other side." That approach can be part of the problem. Read the whole story
by Colin Kirkland
Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual … Read the whole story
COMMENTARY
by Darwin Liu
For example: Double (or triple) counting a conversion. Read the whole story