Top of The News
by Steve Ellwanger
One top QSR story explained how KFC "stalked" Burger King, McDonald's and Wendy's to promote the launch of KFC's newest chicken sandwich. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
Showing different paths to fitness affirms the "idea of celebrating everyday movement," VP of brand marketing tells "Marketing Daily." Read the whole story
by Les Luchter
Gen X-ers may remember Crest's Saturday morning "Cavity Creeps" commercials from the late '70s and early '80s. Read the whole story
SPORTS
by Tanya Gazdik
The program grew in fan participation last year, garnering a 206% increase in votes from 2020, per the NHL. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Readers show they continue to believe laughter is the weapon "regular" brands can't access the same way as D2C upstarts. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
While the pandemic seems to be altering a lot of things, one thing that's unchanged is that both the marketing and automotive industries love … Read the whole story
by Steve McClellan
OMD, the incumbent on the assignment, will continue to support McDonald's USA locally and in other international markets with existing relationships. Read the whole story
by Todd Wasserman
Dennis Rodman and Jane Krakowski -- not your usual pairing -- star in a new campaign that advertises a deal until Jan. 6. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Metrics will change, and email will find an emerging multichannel partner in SMS, Tinuiti reports. Read the whole story