Top of The News
by Todd Wasserman
Alphabet blew past revenue projections of $72.17 billion for the quarter, coming in at $75.33 billion. Read the whole story
by Les Luchter
Budweiser returns after a 2021 COVID time-out with spot following the post-injury path to recovery of one of Bud's mascot horses. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
In the 60-second game day spot, Arnold Schwarzenegger (Zeus) will be joined by Salma Hayek Pinault, who portrays Hera. Read the whole story
BEVERAGES
by Steve Ellwanger
Three fruit flavors of Starbucks Baya Energy-containing caffeine from coffee fruit, which encase the beans in coffee plants-have rolled out. Read the whole story
PETS
by Sarah Mahoney
Themed "Chatty Pets," Chewy's new campaign features a cat, some dogs and a pair of bunnies hoping to master impulse control. Read the whole story
TRAVEL
by Tanya Gazdik
Booking.com and Expedia are both hosting sweepstakes tied to what other brands are running during the Super Bowl. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
-
by Ray Schultz
More U.S. shoppers relate to the brand than the purchase, customer service or the relationship, Havas CX reports. Who are the winners? Read the whole story
by Fern Siegel
The "Fence" campaign features 18 real-life stories told by Illinois residents initially reluctant to get the vaccine. The unvaccinated in Illinois are 11 times … Read the whole story
-
by Richard Whitman, Columnist
The TV ad is titled "Her Health is Her Wealth," and was created by CHE Creative. The ad highlights how despite her busy life … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms say they are effective at collecting and analyzing data, Ascend2 reports. Read the whole story