Top of The News
by Todd Wasserman
The metaverse is not some fever dream of Mark Zuckerberg. As many have noted, the term was invented by Neal Stephenson in his 1992 novel "Snowcrash." Read the whole story
by Steve Ellwanger
Video ads for eight QSR chains were the 10 most-viewed QSR spots on YouTube in 2021, according to ad-tech provider AcuityAds. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
The campaign stars both models and customers, their images all unapologetically unretouched and unedited. Read the whole story
SPIRITS
by Les Luchter
11-year-old Botanist Islay Dry Gin previews its first commercial ever: 30-second spot debuting during the Super Bowl in 17 markets. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The name change is designed to make it easier for customers to understand the program and add confidence to the used vehicle ownership experience. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Will it be Amazon or Apple, Nike or Disney? Looks like Peloton may soon ride into a new owner's arms. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The show will debut two new indoor test tracks with a focus on EVs and the Toyota Tundra pickup truck. Read the whole story
by Richard Whitman, Columnist
The ad is a Trump taunt-a-thon from start to finish, with two narrators. Read the whole story
by Fern Siegel
The 60-second spot suggests the retailer's many services help improve daily life. Read the whole story
by Ray Schultz
Reports spiked around 2 p.m. ET, then flattened out. Most complained about the server connection. Read the whole story