Top of The News
by Todd Wasserman
"While we make a large investment on the one day, we know the spot in the campaign is going to live for months afterwards," said CMO Casey Hurbis. Read the whole story
BEVERAGES
by Steve Ellwanger
The company predicts that witch's "powerful spells will affect fumbles, field goals, interceptions and more." Read the whole story
FITNESS
by Sarah Mahoney
Williams, one of the connected fitness brand's many investor-athletes, is set to appear in a spot called "Strength Made Me." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The effort includes a 60-second "manifesto" video created by TRG and the "Ram Real Talk Tour," a yearlong series of conversations with consumers. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Does Valentine's Day marketing push Americans to overspend? Then consider these brands throwing rewards at couples who just want to fall in love. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
To help sandwich-lovers find love -- and promote its new Buffalo Chicken Sandwich -- Shake Shack is teaming up with DoorDash on a limited-time … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
by Ray Schultz
Sendinblue is launching an emissions simulator to help email senders reduce their environmental impact. Read the whole story
by Fern Siegel
Each S. Pellegrino campaign vignette captures a key mainstay of Italian life, such as the warmth of eating with family. Read the whole story
COMMENTARY
by Tiffany R. Warren, Op-Ed Contributor
Why am I so bullish on the Most Promising Multicultural Students Program? As a graduate of the very first year, I can testify first-hand … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is by far the most-utilized demand-gen channel, but challenges abound and few firms are at the top of their game. Only a fourth … Read the whole story