Top of The News
by Todd Wasserman
It may be the day after advertising's biggest blowout, but Valentine's Day is also being celebrated by marketers. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Automakers see owners' relationships with their vehicles as similar to relationships with other technology, per J.D. Power's David Amodeo. Read the whole story
HEALTH
by Les Luchter
Promotion is part of a larger campaign aimed at sparking conversations about the oft-taboo topic of butt care and encouraging emotional intimacy. Read the whole story
TOURISM
by Tanya Gazdik
The group's last major campaign was in 2019, when it rebranded with a new tagline of "Let's Texas." Read the whole story
COMMENTARY
by Steve Ellwanger
Rise of Zoom & social media means "somebody's judging you based on your face," so guys are feeling the pressure, says Lumin's Kevin O'Connell. Read the whole story
by Fern Siegel
The ad will run in the third quarter of the Super Bowl on Sunday. Read the whole story
by Wayne Friedman
Ads were measured for potential for brand equity and ability to boost sales, and data was run through Link AI, which predicts TV ads' … Read the whole story
by Karlene Lukovitz
Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Attention-grabbing headlines, a major slap on the wrist from a judge -- all herald a pileup of problems for Meta. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Direct mail can be automated and personalized, using tools that are prevalent on the email side, Lob reports. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The founder of fresh and healthy dog food brand Get Joy comes to his fixation on virtual community and collaboration honestly. It is in … Read the whole story