Top of The News
by Todd Wasserman
Coinbase's Super Bowl ad impressed not for its witty dialogue or the appearance of a Hollywood star, but for its counterprogramming effect. Read the whole story
AUTOMOTIVE
by Les Luchter
The 5G Ultra Wideband connectivity wlll provide "advanced driving features, connected services, and blazing-fast in-car Wi-Fi and infotainment," says Audi. Read the whole story
FOOD AND BEVERAGES
by Steve Ellwanger
Following a banner year in 2020, 2021 was a roller coaster ride for private-label products, with unpredictable ups and downs leading to a near-flatline. Read the whole story
TECHNOLOGY
by Todd Wasserman
"A thought is never lost when a voice is found," reads a caption at the end of the ad. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Bloomin' Brands is polishing up its digital tactics, hoping to build on growing sales and takeout "bundle" trends. Read the whole story
by Joe Mandese
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lions in 2020-21, including Michelob Ultra's "Contract for Change" in the U.S. Read the whole story
by Ray Schultz
Over half of Gen Z customers will pay a premium for tailored recommendations, Coveo reports. Read the whole story
by Wendy Davis
"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for their own profit as well as the profit of bad actors selling in … Read the whole story
by Fern Siegel
The campaign's anthem spot underscores the idea that people deserve dignity and love, noting: "Love isn't pro this, or pro that, but proactive." Read the whole story
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by Fern Siegel
The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022. Read the whole story