Top of The News
by Todd Wasserman, Staff Writer
That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017. Read the whole story
RETAIL
by Sarah Mahoney
Walgreens is the 12th and final defendant in Florida's landmark effort to claw back money for victims, including addiction treatment. Read the whole story
CONSUMER PACKAGED GOODS
by Todd Wasserman
Yechhh! In ancient times, the treatment for a decaying tooth was to tie a frog to your jaw, says this ad. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Institute is taking direct aim at photos displaying cleaning products in clear containers, which create "a serious safety hazard for young children." Read the whole story
HOLIDAY
by Tanya Gazdik
KFC is partnering with Proflowers to help kids create a KFC "Buckquet" (pronounced buck-kay) for mom. Read the whole story
CAUSE-RELATED
by Tanya Gazdik
For every Instagram or Twitter post using the hashtag, Minded will donate $10 (up to $10,000) to nonprofit Sad Girls Club. Read the whole story
COMMENTARY
by Steve Ellwanger
Hostess Brands won't advertise to kids under 13, except for products that comply with the Uniform Nutrition Criteria of the Children's Food and Beverage … Read the whole story
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by Richard Whitman, Columnist
Austin-based agency believes "Forced Mom" is the first creative move in the industry in support of the right to choose. Read the whole story
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by Ray Schultz
Empathy is a growing concern for many brands as the first post-pandemic Mother's Day is observed. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What is the use of good quality, tasty food, a great price point, even fun advertising or convenience if a restaurant's ambience and service … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Boomers are most annoyed by targeted ads and Gen Z is the least bothered by them, Frontier reports. Read the whole story