The theme is "Easy bZ," playing off the vehicle's alpha-numeric name, bZ4X, Toyota's Mike Tripp tells "Marketing Daily." Read the whole story

The effort "helps keep the brand on the global cultural map," said Stellantis CMO Olivier Francois at a media briefing. Read the whole story

Unscripted kids take over for the iconic pirate mascot in a new campaign in which fun replaces the concept of non-guilty snacking. Read the whole story

Once self-designated as official beer of "drinking in the shower" and "being done wearing a bra," brand moves to"unofficial" stance. Read the whole story

New section on its website hopes to attract a different kind of consumer, spotlighting mostly women-led companies with an emphasis on diversity and inclusion. Read the whole story

The company will work with Unlock Potential, hoping employment can protect youths from the economic consequences of first-time incarceration. Read the whole story

The company gave no reason for the termination of the deal to merge with Magnum Opus Acquisition Limited, the special-purpose acquisition company. Read the whole story

Amazon will surpass Walmart to become the largest retailer in the U.S. by 2024, adding more than $294 billion in U.S. sales between 2021 … Read the whole story

Most marketers are confident in cookieless solutions, and are serious about first-party data (another buzzword), Mediaocean reports. Read the whole story