To answer this question, Aki Technologies turned to neuroscience, measuring brainwave activity among consumers who watched the Super Bowl. Read the whole story
The company ran two "No Judgements" commercials from the Walton Isaacson agency featuring players from the Varsity Gay League. Read the whole story
Over half of Toyota's national TV ad spend in May was allocated to NBA games as the playoff field continued to narrow, per iSpot.tv. Read the whole story
A woman shares a loving embrace with a giant spicy chicken wrap as part of Tums' branding campaign, which reverses the previous food-fighting stance. Read the whole story
Callers to the hotline can hear such perks as a guided meditation on walking mindfully, an outdoor-themed dad joke, or various nature sounds. Read the whole story
Digital "allows us to be flexible with our media spend so we can constantly innovate how we connect with our target," per Halo Pets. Read the whole story
In a politically charged year, restaurants are intensifying connections to mental-health advocacy groups. Read the whole story
Discord is free to download, ad-free, and does not sell user data. In partnership with Razorfish, Samsung has designed the server for fans, gamers, … Read the whole story
Martech is the top area for involving the procurement department, and creative services is less so, the CMO Council and KPMG report. Read the whole story
Since the start of the full-scale Russian invasion, 70% of the Netpeak Group team has been fighting Russian propaganda online. On February, 24th we … Read the whole story
But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by … Read the whole story