Top of The News
by Todd Wasserman, Staff Writer
Tampax launched a campaign with Schumer in July 2020. Since the campaign launched, "retail growth has exploded," P&G spokeswoman Cheri McMaster told "Time." Read the whole story
ECOMMERCE
by Sarah Mahoney
It announced a new try-on feature for its shoes, using AR lens -- plus the opening of its first in-person Amazon Style store. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Several automakers are renewing the way they show support of the LGBTQIA+ community, while others have new initiatives. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
"Marketing to a community for only one month out of the year to drive revenue is not truly active allyship," says Trevor Project exec. Read the whole story
BEVERAGES
by Les Luchter
Folks are going to great lengths to get their hands on Hard Mtn Dew in the first-ever ad campaign for alcoholic soft drink spinoff. Read the whole story
COMMENTARY
by Steve Ellwanger
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with health benefits -- is on tap for Gen Z-ers and millennials Read the whole story
by Joe Mandese
The long-awaited updated guidelines will be released for public comment on Tuesday. Read the whole story
by Ray Schultz
Disclosure is required if email signups are being used for targeted advertising, law firm Frankfurt Kurnit Klein & Selz says. Read the whole story
by Wendy Davis
"It appears Americans are closer than ever to obtaining meaningful privacy protections," Apple CEO Tim Cook says in a letter to lawmakers. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms sent more email in 2021, but they faced process-related challenges, Knak reports. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Both have short tenures. And CMOs take the blame for results affected by forces well outside their control. Read the whole story