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The news isn't all bad. Here are some positive aspects of past recessions that marketers can use to get through one that may hit in 2023. Read the whole story
SPORTSHeightened strategic customer marketing and partnerships are part of the agreement with PepsiCo. Read the whole story
APPARELIn the first ad, runners hotfoot it through a cityscape, occasionally taking flight altogether. Read the whole story
The ad ends with a shot of an angry goat just to differentiate Mint further from the competition. Read the whole story
APPLIANCESCampaign pokes fun at "celebrities as C-level creative executives, who expect us to believe they came up with the ideas themselves," says agency exec. Read the whole story
AUTOMOTIVEThe Nissan Foundation created a 4-minute-long video to share the work of many of its grantees during its 30 years of operation. Read the whole story
The 25-year-old company is on a mission to inspire a healthy, plant-based diet, which has wide appeal to Gen Z and millennial demos. Read the whole story
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But … Read the whole story
- COMMENTARY
Due to BeReal's ethos of transparency and authenticity, brands must decide whether its audience resonates with the app. Read the whole story
- COMMENTARY
Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story
The restaurant chain won for its "Fancy Like" Applebee's campaign from Grey New York. Contributing agencies included Initiative Media, Current Global, Townhouse, and Barkley. Read the whole story
