Top of The News
by Todd Wasserman, Staff Writer
Pandemic-influenced surge in demand for cereals came after years of sales declines. Read the whole story
QSR
by Steve Ellwanger
The chicken-eating animated character Larry is part of campaign that places craving above factors like convenience and value offers in consumers' pecking order. Read the whole story
ALCOHOL
by Les Luchter
Brand aims to "reflect a sense of joy," says co-founder. "The weirder we are, the more likely our customers are to find us engaging," Read the whole story
INSURANCE
by Todd Wasserman
New ad features a homeowner staring down a catastrophic event. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The initiative includes a Pride-themed auction of signed jerseys and Volkswagen gear from U.S. Soccer star players. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Away targets the traveler aiming to reconnect with nature with its For All Routes collection, made with technical performance materials. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The 619 hp $155,000 Polestar1 really is capable of 0-62 mph in 4.2 seconds and a combined top speed of 155 mph. Read the whole story
by Ray Schultz
Most cyber felons seem to feel they can do without subject lines, Expel finds. Read the whole story
COMMENTARY
by Mark Penn
There's much for marketers to dig in on as they drum up consumer excitement about the metaverse, map its contours, and start innovating their … Read the whole story
COMMENTARY
by Corinne Casagrande
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+ in the U.S., it can be … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Product demonstration videos are popular, but unboxing videos are less so, Brightcove and Ascend2 report. Read the whole story