"Kids grow every year. They need new clothes. School supplies have to be replenished," says NRF senior director for industry and consumer insights. Read the whole story

VW says it will be a "true American" electric rugged SUV and pickup-truck brand. Read the whole story

The automaker is attracting different customers, with more than 60% of recent sales new to the brand. Read the whole story

Jon Hamm stars as the jolly guy, out-of-season, in a spot promoting the World Cup's move to a date in November. Read the whole story

Synergy is positioned as the original raw kombucha because its fermentation happens inside the bottle, according to Giant Spoon creative director Erin Hauswirth. Read the whole story

"It's getting juicy," declares Simply Spiked's first campaign ever, noting Coke's Simply juice has gotten an alcoholic upgrade as it turns 21. Read the whole story

Bojangles' new brand campaign puts crew members on center stage, driving home its "Real food made by real people" positioning. Read the whole story

Almost three-fourths of consumers receive mis-targeted messages once a month, and 24% get them every day. Read the whole story

Tesla CEO Elon Musk has now been summoned to battle Twitter in a five-day trial this coming October. The decision, announced Tuesday, came as … Read the whole story