Top of The News
by Todd Wasserman, Staff Writer
The campaign shows Kardashian's "confidence, her ability to be successful and live her life despite her migraine," to "tell that story of empowerment," Biohaven CEO Vlad Coric told Fierce Pharma. … Read the whole story
TOYS
by Sarah Mahoney
With a strong performance in its "Magic" franchise, the company's latest profits beat analyst expectations. Read the whole story
TRAVEL
by Tanya Gazdik
New research from Booking.com reveals over half (58%) of U.S. travelers are agreeing to every travel opportunity that comes their way. Read the whole story
COMMENTARY
by Steve Ellwanger
Residing within the Fetch app enables a single loyalty program for GM's 45-plus brands and first-party data and one-on-one relationship building. Read the whole story
PHARMA
by Les Luchter
The number of scripts rose 16% in the first two weeks following launch of a campaign featuring Emmy Award-winning actress Annie Murphy. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
GM will send a written communication to the ambassadors to emphasize that they are not prohibited from reporting any safety concerns to NHTSA. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I hope the examples I cite here are merely proof of stressed-out marketing pros, and not the beginning of the end of marketing -- … Read the whole story
CPG
by Todd Wasserman
In the ad, a young man tries a sample of Axe and is blasted into a car featuring Lil Baby and some animated rabbits. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When brands truly embrace audio as a persistent content market strategy, there is an opportunity for making a mark. At this week's MediaPost Pharma … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Instacart now offers a Mastercard Credit Card, and announced a partnership with JP Morgan Chase Friday, marking its first co-branded credit card. I'm almost … Read the whole story
by Laurie Sullivan
Christine Frohlich looks to carry on the legacy of female marketing leaders at the forefront of ensuring the ethical use of data. Read the whole story
COMMENTARY
by Ben Essen
For one, calculate the amount of carbon you are prepared to emit through travel this year, and measure all travel against it. Read the whole story
by Ray Schultz
Firms that send Back In Stock emails saw an uptick in order value over Q1, Klaviyo reports. Read the whole story