How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story

Making a connection between soaring plastic surgery rates and the comeback of Linda Evangelista, heading into New York Fashion Week for Fendi. Read the whole story

Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase. Read the whole story

Consumers have charged that A-B InBev is deceptively marketing Ritas, which are malt beverages containing no tequila. Read the whole story

Billie, the women's razor brand, is taking its "Don't shave unless you want to" message to younger audiences. Read the whole story

With the debut of "House of the Dragon" just weeks away, Duolingo wants "Game of Thrones" fans to brush up on their dragon-lord lingo. Read the whole story

Airrobo, which sells home appliances, and Insta360, a camera marketer, discovered a joint pool of customers: pet lovers. Read the whole story

The 2023 Honda Civic Type R will be the fastest and most powerful Honda-branded production vehicle ever offered in the U.S. Read the whole story

Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. Read the whole story

This is the first time the granddaughter of Hilton Hotels founder Conrad Hilton has starred in spots for the hotel. Read the whole story

Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story

But many see skills and measurement as key barriers to growth, WARC and MMA report. Read the whole story

The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story