CONSUMER PACKAGED GOODS
by Steve Ellwanger
Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredient in Zantac, famotidine, and not the product or brand. Read the whole story
APPAREL AND RETAIL
by Sarah Mahoney
Gap's new back-to-school efforts include kids of all abilities, highlighting the joy of individuality. Read the whole story
B2B
by Todd Wasserman
The actor feeds his ad co-star a very hot pepper. Hilarity ensues as they both make a pitch for Ryan Reynolds' Maximum Effort Marketing. Read the whole story
CONSUMER PACKAGED GOODS
by Steve Ellwanger
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescription for health: honey nut Cheerios and a walk. Read the whole story
TECHNOLOGY
by Les Luchter
Robotic lawn mower company Husqvarna is enabling 100,000 of its Automowers worldwide to play "Happy Birthday" to Mars robot Curiosity Rover. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Inflation keeps eating away at humans' disposable income. That's likely to change what they can spend on their pets. Read the whole story
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by Todd Wasserman
McKinsey compares commerce media -- which "closes the loop between media impressions and commerce transactions' -- to the rise of programmatic advertising. Read the whole story
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As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adobe on Tuesday released data on themes and categories around consumer Prime Day spending habits and believes it will be a benchmark for spending … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is a key channel, and a strategy for dealing with third-party cookie loss, Ascend2 and Wpromote report. Read the whole story