Top of The News
by Steve Ellwanger
Newman's Own is offering any brand free use of founder Paul Newman's name, image and likeness on one product. Read the whole story
by Sarah Mahoney
The new OOH campaign draws from movie classics, rewritten to convey the scream-worthy horror of post-Roe America. Read the whole story
TOBACCO
by Steve Ellwanger
Philip Morris -- which developed iQos overseas -- gains exclusive rights to market it as of April 30, 2024. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
Keira Krausz joins the struggling mattress company from Health Plan One. Read the whole story
CAUSE-RELATED
by Les Luchter
The campaign confronts the systemic disparity faced by Blacks, Hispanics, Native Americans and other groups in receiving care. Read the whole story
FOOD
by Todd Wasserman
The newest "spokescandy" is first "a little unsure," but gains confidence with the help of a man dressed like a plant. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Such machines have been in use since at least 2016, when Lowe's, the home-improvement chain, introduced LoweBot. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The luxury automaker is calling the effort its most "significant product marketing campaign of 2022." Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Titan Casket gets an unexpected star turn in the pop star's latest music video. Read the whole story
by Ray Schultz
Recipients are being warned not to open suspicious emails or click on links. Read the whole story