Top of The News
NPD predicts prestige beauty products will continue their winning streak, even amid consumer cutbacks. Read the whole story
AUTOMOTIVEFalotico, president of Ford Motor Co.'s Lincoln luxury division and its former CMO, was MediaPost's 2019 automotive marketer of the year. Read the whole story
Topo Chico Hard Seltzer held its spot as the fastest-growing hard seltzer in the U.S., according to the company. Read the whole story
AD CAMPAIGNThe top ad for women was "Chewy Chatty Pets: Giorgio and Ralph | Pet Prescriptions." Read the whole story
RETAILNew ads focus on the connection that can come from discovering the perfect gift for loved ones. Read the whole story
SPIRITS"We've done the typical transactional influencer relationship. We wanted something that was more authentic," says Sagamore Spirit EVP. Read the whole story
AUTOMOTIVEAlthough the company, which is a subsidiary of Volkswagen, works with a number of automakers, none are specifically mentioned in the creative. Read the whole story
COMMENTARYThe retailer says it is using three different marketing platforms to win with cash-conscious customers. Read the whole story
The lenses will expand brands' AR capabilities and allow Snapchatters to try on, purchase and share their glasses directly on the platform. Read the whole story
- COMMENTARY
Although marketers seem less concerned about privacy issues, most feel that privacy and tracking changes will create significant challenges going forward. Read the whole story
