Thanks to strong branding, sales stay solid, even as consumers cut back on discretionary spending. Read the whole story

New campaigns highlight just how far some dads will go to make the season special. Read the whole story

The campaign includes an Instagram social challenge and a Roblox gaming challenge. Read the whole story

"Starbucks is not the coffee your parents drink, but the coffee that young people are choosing every single day," says Brady Brewer, CMO. Read the whole story

The company is partnering with influencers, including viral video maker Nathan Apocada, who know firsthand the impact of having a car. Read the whole story

"The case could set a precedent for the definition of beer and of hard seltzer in the eyes of contractual law," according to "Rum … Read the whole story

The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the whole story

Chapek sent a memo Friday saying the company is establishing a cost structure "taskforce" to be made up of CFO Christine McCarthy, General Counsel … Read the whole story

The target audience - Gen Z and millennial viewers - are reached via a major push on TikTok, Instagram and Snapchat. Read the whole story

TikTok Shop has debuted in the U.S. Participation for now requires an invitation, and some invites have been offered to select U.S. businesses. Read the whole story