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The clothing retailer says the move will broaden its audience. But some believe it will hurt brand perception, Read the whole story
ECOMMERCEGifting has risen in importance-with the share of gift orders increasing more than 100% from 2019 to date. Read the whole story
HEALTH CAREBoth docs, focusing on families suffering from addiction and the need to treat addiction as a medical problem, are now streaming online. Read the whole story
MEN'S GROOMINGThe comedian's new holiday ad for Manscaped reveals something about St. Nick's naughty side. Read the whole story
BEVERAGESPepsiCo purchased $550 million in Celsius stock for just under 10% ownership in the company. Read the whole story
COMMENTARY"TikTok is like a billion-person focus group," says Abercrombie & Fitch exec in interview in "Insider." Read the whole story
COMMENTARYThe musical Dog-mas ad plays squeakers, snack bags and doorbells to get pooches in the holiday spirit. Read the whole story
The main reasons are price increases and poor value for the money, Toolkits and National Research Group report. Read the whole story
The campaign breaks in January 2023 across Google platforms, Hulu and national cable. Read the whole story
COMMENTARYFollowing the publication of Q3 earnings at the end of October, we have seen a noticeable deceleration among some of the biggest players in … Read the whole story
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Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say. Read the whole story
