Top of The News
by Sarah Mahoney
As consumers rein in spending, stores will have to offer discounts to tempt them. How low will prices go? Read the whole story
HEALTH CARE
by Les Luchter
Ad is reaction to "the massive spike in crowdfunding as a way to pay for healthcare in the U.S.," says Arnold Worldwide's CCO. Read the whole story
HOLIDAY
by Sarah Mahoney
People are intent on finding bargains this holiday season, which means they're changing when they shop-and how much they'll spend. Read the whole story
QSR
by Todd Wasserman
Domino's doesn't put turkey on its pizzas. But to celebrate the run-up to Thanksgiving, it's offering half off all menu-priced pizzas through Nov. 20. Read the whole story
CONSUMER PACKAGED GOODS
by Steve Ellwanger
A stuffed animal named Ranchie aims to spread joy during holidays as he dreams of becoming an actual bottle of Hidden Valley Ranch. Read the whole story
COMMENTARY
by Steve Ellwanger
A custom-built game on the Roblox platform aimed to reach consumers ages 18-34 in an initiative tied to a charitable cause. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The spot was produced in four languages: Mandarin, Korean, Vietnamese and English and includes 60-, 30- and 15-second versions. Read the whole story
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by Wendy Davis
Siding against the operator of Lime Fresh Mexican Grill, a federal judge on Friday dismissed the company's complaint against Google over the "order online" … Read the whole story
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by Richard Whitman, Columnist
The holding company was appointed overall marketing partner in 2017, a deal that was renewed in 2020. But now, one WBA unit, Walgreens, is … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Statista expects a bright future for social media ad spend: a compound annual growth rate of 11.24% through 2027. I find those numbers curious, Read the whole story