Top of The News
by Steve Ellwanger
Campbell has ramped up efforts to promote its soups as ingredients in side dishes-as seen in its recent "Happy Sides Season" commercial. Read the whole story
by Sarah Mahoney
The home-improvement retailer used its annual investor day to outline strategy shifts and expanded retail ad offers. Read the whole story
FOOD
by Steve Ellwanger
Film features appearances by Bazooka Companies owner Michael Eisner and artists who created the comics that accompanied pieces of the gum. Read the whole story
CAUSE-RELATED
by Todd Wasserman
The sweater engages with Reynolds in an ad for the charity Sick Kids Foundation. Read the whole story
APPAREL
by Sarah Mahoney
With a massive reduction in marketing expenditures, the D2C brand hopes to find a path to profits. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Laurel Road promotes digital banking services with 3-minute videos focusing on the personal passions of healthcare professionals. Read the whole story
by Ray Schultz
"The Times" and its union disagree on salaries and other issues, the paper reports. Read the whole story
by Joe Mandese
Runners-up for the Association of National Advertisers ninth annual word-of-the-year included "hybrid" and "metaverse." Read the whole story
by Colin Kirkland
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stamps to unlock benefits and experiences from a virtual class that teaches them … Read the whole story
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by Todd Wasserman
GroupM expects global ad spending to rise 5.9% next year. That's down from the 6.4% GroupM estimated in June. Read the whole story
COMMENTARY
by Lara Balazs, Op-Ed Contributor
As words like "diversity" and "inclusion" become buzzworthy, it's important to not just check the box. Inclusive marketing starts with what's happening inside your … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 10% have what they need to be successful in 2023, but they remain optimistic, RollWorks reports. Read the whole story