Top of The News
by Sarah Mahoney
The company says strong revenue gains around the globe show its direct connections to consumers are paying off. Read the whole story
HEALTH
by Les Luchter
Catalina Marketing is keeping score of store sales related to the current "tripledemic": flu, COVID and RSV (respiratory syncytial virus). Read the whole story
APPAREL AND RETAIL
by Sarah Mahoney
A new loyalty program offers kids the chance to earn a scholarship and prom prizes. Read the whole story
FOOD
by Steve Ellwanger
Company will launch "super-premium" Wilderness Premier Blend dog food and relaunch dry cat food under the Tastefuls banner. Read the whole story
CONSUMER PACKAGED GOODS
by Steve Ellwanger
Known for featuring odd characters on its packaging, pea-based snack food PeaTos is about to go full ninja. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Like the TV spot from RPA that influenced it, the float highlights new initiatives from Honda. Read the whole story
HOSPITALITY
by Tanya Gazdik
Hotel Indigo collaborated with artists to produce bespoke illustrations for each of its 135 hotels. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
It could be argued that without Steve Jobs, Apple doesn't have the vision to create products like the iPhone or iPad anymore. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With its new collection, the fast-fashion brand aims to blend futurism, fun and sustainability Read the whole story
by Ray Schultz
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Facebook, Instagram, TikTok and Snapchat and is "encouraging their audience to spend time … Read the whole story
by Laurie Sullivan
The FTC guidelines are intended to prevent unfair and deceptive practices, similar to guidelines from Google and Microsoft. Read the whole story
COMMENTARY
by Kiri Masters
Most marketers need a now, next, and later plan for expanding beyond Amazon. Read the whole story