Top of The News
by Les Luchter
New campaign not only flips the message from bad moments to uplifting ones, but seeks to position Prudential as a financial services brand. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The spot debuts as NASCAR marks 75 years of stock car racing and Goodyear celebrates its 125-year anniversary. Read the whole story
BEVERAGES
by Steve Ellwanger
"My life is more than just basketball," says James in a spot combining aspects such as family, the arts and philanthropy. Read the whole story
ARTIFICIAL INTELLIGENCE
by Todd Wasserman
For one: It will revolutionize content creation. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
At the recent Chicago Auto Show, Toyota led the way with the global debut of a new model, the three-row 2024 Toyota Grand Highlander. Read the whole story
by Fern Siegel
The spot shows three friends sharing the new Pringles Multigrain chips and comparing it singular qualities to a hamster at a keyboard. Read the whole story
by Karlene Lukovitz
DAZN currently has a 54% share of global streaming sports rights, but general entertainment streamers like Amazon and YouTube are getting on board. Read the whole story
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by Ray Schultz
Only 14% say open programmatic will be their main source of ad revenue growth, and 42% feel non-programmatic direct deals will be their biggest … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Here is a primer for brands on how to engage consumers without driving them away. Read the whole story